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~type_genre:"Guidebook"
~subject:"Markenpolitik"
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Employer Reputation : das Konzept "Arbeitgebermarke" neu denken
Bittlingmaier, Torsten
(
ed.
);
Schelenz, Bernhard
(
ed.
)
-
2015
-
1. Aufl.
Persistent link: https://www.econbiz.de/10011385554
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2
Die Marke lebt! : das All-Brand-Concept ; die Marke als Kern nachhaltiger Organisationsführung
Halek, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003789206
Saved in:
3
Becoming a category of one : how extraordinary companies transcend commodity and defy comparison
Calloway, Joe
-
2009
-
2nd ed., rev. and updated
Persistent link: https://www.econbiz.de/10003822887
Saved in:
4
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding
Hatch, Mary Jo
;
Schultz, Majken
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003591274
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