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~person:"Bang, Nguyen"
~subject:"Taiwan"
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Corporate reputation
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Bang, Nguyen
Chen, Chen-Chu Matilda
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Chen, Chin-yuan
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Cheng Boon Liat
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Chiu, Chou-kang
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Lin, Chieh-peng
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Melewar, T. C.
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Shih, Chia-mei
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Bang Nguyen Viet
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International studies of management and organization
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Qualitative market research : an international journal
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Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
2
An investigation of the uses of corporate reputation : a managerial perspective in the Taiwanese pharmaceutical industry
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Qualitative market research : an international journal
19
(
2016
)
3
,
pp. 357-376
Persistent link: https://www.econbiz.de/10011598521
Saved in:
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