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The formation of consumer brand preferences
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
- In:
Annual review of economics
9
(
2017
),
pp. 353-382
Persistent link: https://www.econbiz.de/10011911006
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2
"A" business by any other name : firm name choice as a signal of firm quality
McDevitt, Ryan C.
- In:
Journal of political economy
122
(
2014
)
4
,
pp. 909-944
Persistent link: https://www.econbiz.de/10010400188
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