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~type_genre:"Aufsatz im Buch"
~accessRights:"restricted"
~person:"Sabour, Nadia I."
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Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar
;
Pillai, Deepa
;
Gistri, Giacomo
- In:
Handbook on cross-cultural marketing
,
(pp. 83-103)
.
2020
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