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~type_genre:"Aufsatz im Buch"
~subject:"Advertising effects"
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Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar
;
Pillai, Deepa
;
Gistri, Giacomo
- In:
Handbook on cross-cultural marketing
,
(pp. 83-103)
.
2020
Persistent link: https://www.econbiz.de/10013459455
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Factors affecting skepticism toward green advertising
Paço, Arminda M. Finisterra do
;
Reis, Rosa
- In:
Green advertising and the reluctant consumer
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(pp. 123-131)
.
2014
Persistent link: https://www.econbiz.de/10010399373
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A call for a broader range of dependent variables in advertising research
Bergkvist, Lars
- In:
Cutting edge international research
,
(pp. 47-57)
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2010
Persistent link: https://www.econbiz.de/10003985037
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