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Journal of business research : JBR
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Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
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Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
2
In-store music and aroma influences on shopper behavior and satisfaction
Morrison, Michael
;
Gan, Sarah
;
Dubelaar, Chris
; …
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 558-564
Persistent link: https://www.econbiz.de/10008988825
Saved in:
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