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Sensory marketing : research on the sensuality of products
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Aktuelle Aspekte in der Dienstleistungsforschung : [im November 2013 fand an der Ludwig-Maximilians-Universität München der 17. Workshop Dienstleistungsmarketing statt, der vom Institut für Marketing ausgerichtet wurde]
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Running head : management overview of scent as a marketing communications tool
Clark, Paul
;
Esposito, Mark
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2009
Persistent link: https://www.econbiz.de/10003911151
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