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~isPartOf:"Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Sheinin, Daniel A."
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Anspruchsgruppenorientierte Kommunikation : neue Ansätze zu Kunden-, Mitarbeiter- und Unternehmenskommunikation
Journal of advertising : official publication of the American Academy of Advertising
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The differential effect of ad novelty and message usefulness on brand judgments
Sheinin, Daniel A.
;
Varki, Sajeev
;
Ashley, Christy
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 5-17
Persistent link: https://www.econbiz.de/10009302704
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