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~type_genre:"Case study"
~person:"Dalli, Daniele"
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Mediterranean shoes conquer the world : global branding from local resources ; the Camper case
Dalli, Daniele
;
Romani, Simona
- In:
Marketing management : a cultural perspective
,
(pp. 43-59)
.
2012
Persistent link: https://www.econbiz.de/10009507183
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