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~subject:"Globalization"
~type_genre:"Übersichtsarbeit"
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Guest editorial: International market selection and segmentation : perspectives and challenges
Papadopoulos, Nicolas G.
(
contributor
); …
- In:
International marketing review
28
(
2011
)
2
,
pp. 132-149
Persistent link: https://www.econbiz.de/10009242908
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2
The internationalisation theory of the multinational enterprise : a review of the progress of a research agenda after 30 years
Buckley, Peter J.
;
Casson, Mark
- In:
Journal of international business studies : JIBS ; an …
40
(
2009
)
9
,
pp. 1563-1580
Persistent link: https://www.econbiz.de/10003918896
Saved in:
3
Innovative Perspektiven internationalen Marketings
Heinrich, Frank
-
2006
Persistent link: https://www.econbiz.de/10014005356
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