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type_genre:"Case study"
~subject:"Öffentlichkeitsarbeit"
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Corporate communications : an international journal
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Die Wirkung von Sportsponsoring : eine Überprüfung kommunikativer Unternehmensziele am Beispiel des Engagements der Robert Bosch GmbH bei den Deutschen Tourenwagen Masters (DTM)
Zengel, Michael
-
2014
Persistent link: https://www.econbiz.de/10010375450
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Identity, communication and change management in Ferrari
Invernizzi, Emanuele
;
Romenti, Stefania
;
Fumagalli, Michela
- In:
Corporate communications : an international journal
17
(
2012
)
4
,
pp. 483-497
Persistent link: https://www.econbiz.de/10009671824
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