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subject:"Business history"
~subject:"Direct marketing"
~subject:"Chicago-Schule"
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International direct marketing : principles, best practices, marketing facts
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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The HP HypeGallery : a carefully staged, event-oriented multimedia campaign
Williams, Jon
;
Curwen, Thomas
- In:
International direct marketing : principles, best …
,
(pp. 115-127)
.
2007
Persistent link: https://www.econbiz.de/10003600775
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2
Joe Wilson and the creation of Xerox
Ellis, Charles D.
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2006
Persistent link: https://www.econbiz.de/10013491158
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3
The US Supreme Court's use of post-Chicago antitrust theory in Eastman Kodak v. Image Technical Services : implications for marketing practice
Schleicher, Tara J.
- In:
Journal of public policy & marketing : JPP & M ; an …
16
(
1997
)
2
,
pp. 310-318
Persistent link: https://www.econbiz.de/10001231652
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