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International marketing review
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/ Meinald T. Thielsch ... (Hrsg.)
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Identity, demographics, and consumer behaviors : international market segmentation across product categories
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
28
(
2011
)
3
,
pp. 244-266
Persistent link: https://www.econbiz.de/10009242880
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Animosity, subjective norms, and anticipated emotions during an international crisis
Maher, Amro A.
;
Mady, Sarah
- In:
International marketing review
27
(
2010
)
6
,
pp. 630-651
Persistent link: https://www.econbiz.de/10008778775
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