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~subject:"Printwerbung"
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Printwerbung
Parfüm
39
Perfume
39
France
12
Frankreich
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Consumer behaviour
6
Cosmetics industry
6
Konsumentenverhalten
6
Kosmetikindustrie
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2002-2012
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fragrance
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Borstnar, Nils
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European journal of marketing : EJM
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Journal of strategic marketing
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ECONIS (ZBW)
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A study of visual puffery in fragrance advertising : is the message sent stronger than the actual scent?
Toncar, Mark
;
Fetscherin, Marc
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 52-72
Persistent link: https://www.econbiz.de/10009514324
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2
Exploring the Celtic narrative in advertising: goddess culture and the lexicon of perfumery
Stevens, Lorna
;
Maclaran, Pauline
- In:
Journal of strategic marketing
15
(
2007
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10003437657
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3
Männlichkeit und Werbung : Inszenierung, Typologie, Bedeutung
Borstnar, Nils
-
2002
Persistent link: https://www.econbiz.de/10010212160
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