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~type_genre:"Multi-volume publication"
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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A multi-industry, longitudinal analysis of the email marketing habits of the largest United States franchise chains
Abrahams, Alan S.
;
Chaudhary, Tarun
;
Deane, Jason K.
- In:
Journal of direct, data and digital marketing practice …
11
(
2009/10
)
3
,
pp. 187-197
Persistent link: https://www.econbiz.de/10003941768
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