Merrilees, Bill; Frazer, Lorelle - In: Qualitative Market Research: An International Journal 9 (2006) 1, pp. 73-85
Purpose – This research paper aims to understand the variability of performance among franchisees in a given system. Design/methodology/approach – A qualitative, case study approach was used to get a clearer and deeper picture of the main issues and parameters. Nine franchisees across three...