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~isPartOf:"International journal of pharmaceutical and healthcare marketing : IJPHM"
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Search: subject_exact:"Freiverkäufliches Arzneimittel"
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OTC pharmaceuticals
3
Rezeptfreies Arzneimittel
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USA
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2000-2008
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Abeeku Bamfo, Bylon
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An, Soontae
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Kauppinen-Räisänen, Hannele
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International journal of pharmaceutical and healthcare marketing : IJPHM
NBER working paper series
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CESifo working papers
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Gabler Edition Wissenschaft
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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Bridging the gap between advertising academia and practice
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CSR und Brand Management : Marken nachhaltig führen
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Economics of competition
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Economie et statistique
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Economía : revista del Departamento de Economía, Pontificia Universidad Católica del Perú
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Gesundheitswirtschaft in Deutschland : die Zukunftsbranche ; Beispiele über alle wichtigen Bereiche des Gesundheitswesens in Deutschland zur Gesundheitswirtschaft
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Global business and organizational excellence : a review of research & best practices
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Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
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IBES Diskussionsbeitrag
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Inclusive innovation for sustainable development : theory and practice
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Indian pharmaceutical industry : strategies and challenges in formulations marketing
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Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
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International journal of Indian culture and business management
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
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Mitteilungen des Instituts für Handelsforschung an der Universität zu Köln / Sonderhefte
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New technology-based firms in the new millennium ; Vol. 11
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Papeles de economía española
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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Recent developments in antitrust : theory and evidence
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Scanner data and price indexes
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Schriftenreihe / Institut für Gesundheits-System-Forschung Kiel
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Selected papers of the Symposium on Operations Research (SOR'96) : Braunschweig, September 3 - 6, 1996
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Brand salience of OTC pharmaceuticals through package appearance
Kauppinen-Räisänen, Hannele
;
Owusu, Richard
;
Abeeku …
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10009630754
Saved in:
2
Which factors drive product sales in OTC markets?
Huber, Monika
;
Dippold, Katrin
;
Forsthofer, Rudolf
- In:
International journal of pharmaceutical and healthcare …
6
(
2012
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10009699716
Saved in:
3
The state of public research on over-the-counter drug advertising
DeLorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
;
An, Soontae
- In:
International journal of pharmaceutical and healthcare …
4
(
2010
)
3
,
pp. 208-231
Persistent link: https://www.econbiz.de/10008667686
Saved in:
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