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~subject:"Brand management"
~person:"Kraft, Patricia"
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Influencer Marketing: Eine empirische Multimethodenanalyse zur Markenwahrnehmung von Sportmodenherstellern auf Instagram
Parth, Mona
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Kraft, Patricia
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Raif, Hanna
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2017
Persistent link: https://www.econbiz.de/10011859760
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