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~subject:"Brand management"
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Brand management
Brand equity
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The journal of product & brand management
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Brand personality and brand equity : evidence from the sportswear industry
Su, Jin
;
Tong, Xiao
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 124-133
Persistent link: https://www.econbiz.de/10011308513
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