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~type_genre:"Fallstudie"
~type_genre:"Bibliografie enthalten"
~institution:"COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>"
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Controlling
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Imagetransfer
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Management control
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Marketing
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Schwen, Rolf
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COGNOS-Institut Prof. Dr. Dreyer <Braunschweig>
Deutschland <Bundesrepublik> / Bundesminister für Wirtschaftliche Zusammenarbeit
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Institut für Agrarpolitik und Marktforschung
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Universität Duisburg <1980-2002>
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Der Imagetransfer im Sportsponsoring : Controllingsysteme für das Marketing
Schwen, Rolf
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1993
Persistent link: https://www.econbiz.de/10012875112
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