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~type_genre:"Graue Literatur"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
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The impact of need for social affiliation and consumer relationship proneness on behavioural intentions : an empirical study in a hairdresser's context
Bloemer, Johanna M.
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Odekerken-Schröder, Gaby
; …
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2002
Persistent link: https://www.econbiz.de/10001780786
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Kundennutzen und Kundentreue : eine Untersuchung zum Treue-Nutzen aus Konsumentensicht
Klingenberg, Beate
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2000
Persistent link: https://www.econbiz.de/10013427493
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