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subject:"Brand management"
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Brand management
Frozen food
34
Tiefkühlkost
33
Consumer behaviour
10
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frozen food
9
Ernährungsindustrie
8
Food industry
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Deutschland
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Food
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Lebensmittel
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Lieferkette
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Brand
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Cooling
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Gefrierkost
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Kühlung
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Markenartikel
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Ernährungssicherung
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Fischereiprodukt
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Fishery product
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Food security
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India
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Indien
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Markenführung
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Product quality
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Produktqualität
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Vegetables
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2000-2008
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Brand image
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Brand loyalty
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Abratt, Russell
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Aurier, Philippe
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Burmann, Christoph
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Feddersen, Christian
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Motlana, Patience
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Séré de Lanauze, Gilles
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European journal of marketing : EJM
1
International marketing ; Vol. V
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Markenmanagement
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ECONIS (ZBW)
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Impacts of perceived brand relationship orientation on attitudinal loyalty : an application to strong brands in the packaged good sector
Séré de Lanauze, Gilles
;
Aurier, Philippe
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1602-1627
Persistent link: https://www.econbiz.de/10009707874
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2
Identitätsbasierte Markenführung in der Lebensmittelindustrie: der Fall FRoSTA
Burmann, Christoph
;
Feddersen, Christian
-
2007
-
1. Aufl
Persistent link: https://www.econbiz.de/10003417093
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3
Managing co-branding strategies: global brands into local markets
Abratt, Russell
;
Motlana, Patience
-
2006
Persistent link: https://www.econbiz.de/10003410974
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