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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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A regime-switching model of cyclical category buying
Park, Sungho
;
Gupta, Sachin
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 469-480
Persistent link: https://www.econbiz.de/10009160791
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