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type_genre:"Fallstudie"
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Fritz gegen Goliath : wie man aus dem Nichts ein erfolgreiches Unternehmen schafft : die Fritz-Kola Story
Wiegert, Mirco Wolf
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2021
Persistent link: https://www.econbiz.de/10012513172
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Entrepreneurial branding : growth and its implications for brand management
Vallaster, Christine
;
Kraus, Sascha
- In:
International journal of entrepreneurship and small business
14
(
2011
)
3
,
pp. 369-390
Persistent link: https://www.econbiz.de/10009375723
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