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type_genre:"Hochschulschrift"
~person:"Nitschke, Axel"
~isPartOf:"Gabler Edition Wissenschaft / Innovatives Markenmanagement"
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Advertising effects
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FIFA Fußball-Weltmeisterschaft <18., 2006>
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Event-Marken-Fit und Kommunikationswirkung : eine Längsschnittbetrachtung am Beispiel der Sponsoren der FIFA-Fußballweltmeisterschaft 2006 TM
Nitschke, Axel
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2006
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1. Aufl.
Persistent link: https://www.econbiz.de/10003367703
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