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~person:"Kemp, Elyria"
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Kemp, Elyria
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
The journal of consumer marketing
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ECONIS (ZBW)
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Healthy brands : establishing brand credibility, commitment and connection among consumers
Kemp, Elyria
;
Bui, M̃y
- In:
The journal of consumer marketing
28
(
2011
)
6
,
pp. 429-437
Persistent link: https://www.econbiz.de/10009407564
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2
When do nutrient content and nutrient content claims matter? : assessing consumer tradeoffs between carbohydrates and fat
Kemp, Elyria
;
Burton, Scot
;
Creyer, Elizabeth H.
; …
- In:
Journal of consumer affairs : official publication of …
41
(
2007
)
1
,
pp. 47-46
Persistent link: https://www.econbiz.de/10003576870
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