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isPartOf:"Economics discussion papers"
~isPartOf:"International review on public and non-profit marketing"
~subject:"Brand image"
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Economics discussion papers
International review on public and non-profit marketing
Journal of nonprofit & public sector marketing
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The effect of charity brand experience on donors’ behavioral intentions : the mediating role of charity brand personality and donors’ satisfaction
Ali, Basant Hassan
;
Elaref, Nadia
;
Yacout, Omneya Mokhtar
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 875-903
Persistent link: https://www.econbiz.de/10014437261
Saved in:
2
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
3
How permeable to cause-related marketing are millennials?
Silva, Susana C.
;
Duarte, Paulo
;
Marinho, Ana Filipa Lopes
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 335-360
Persistent link: https://www.econbiz.de/10012617321
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