Bortoluzzi, Guido; Chiarvesio, Maria; Tabacco, Raffaella - In: European Business Review 27 (2015) 6, pp. 617-637
Purpose – This paper aims to examine how three firms set up distribution networks in China and India. The authors highlight the criticalities in this process and the modifications necessary to adapt the firms’ distribution networks to the local conditions of both markets. Firms entering...