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subject:"Konsumentenverhalten"
~subject:"Brand image"
~person:"Rodrigues, Clarinda"
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Konsumentenverhalten
Brand image
Brand
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Brand love
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Brand management
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Consumer behaviour
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Einzelhandel
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Emotion
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Furniture retailing
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IKEA
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Markenartikel
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Markenführung
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Markenimage
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Möbelhandel
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Retail trade
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Viral marketing
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Virales Marketing
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brand experience
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retail
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word of mouth
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Rodrigues, Clarinda
Aemmer, David
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Bigler, Jonas
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Brandão, Amélia Maria Pinto da Cunha
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Chang, Joan
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Garvey, Pauline
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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Measuring the effects of retail brand experiences and brand love on word of mouth : a cross-country study of IKEA brand
Rodrigues, Clarinda
;
Brandão, Amélia Maria Pinto da Cunha
- In:
The international review of retail, distribution and …
31
(
2021
)
1
,
pp. 78-105
Persistent link: https://www.econbiz.de/10012425334
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