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~isPartOf:"Handbook of partial least squares : concepts, methods and applications"
~subject:"Firmenimage"
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Handbook of partial least squares : concepts, methods and applications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Modeling the impact of corporate reputation on customer satisfaction and loyalty using Partial Least Squares
Helm, Sabrina
;
Eggert, Andreas
;
Garnefeld, Ina
- In:
Handbook of partial least squares : concepts, methods …
,
(pp. 515-534)
.
2010
Persistent link: https://www.econbiz.de/10003944665
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