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isPartOf:"Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft"
~subject:"Markenführung"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
Marketing letters : a journal of research in marketing
Arts marketing : an international journal ; AM
5
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
3
International journal of arts management
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The role of visual art in enhancing perceived prestige of luxury brands
Lee, Hsiao-Ching
;
Chen, Wei-Wei
;
Wang, Chih-Wei
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 593-606
Persistent link: https://www.econbiz.de/10011399136
Saved in:
2
Kunst, Marken und Konsum : Künstler als Manager von Bildern
Schroeder, Jonathan E.
- In:
Oeconomenta : Wechselspiele zwischen Kunst und Wirtschaft
,
(pp. 71-80)
.
2007
Persistent link: https://www.econbiz.de/10003857192
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