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Towards an employer brand : an evidence-based approach to develop an employer brand ; a case study of a Berlin-based business incubator in the online and mobile gaming industry
Fischer, Ingo
;
Kieler, Julia
-
2015
This paper analyses and lays the ground for the development of an employer brand that is designed to help a Berlin-based business incubator to attract and retain tech talent. The company case exemplifies which elements are necessary to develop an employer brand and how distinguishing...
Persistent link: https://www.econbiz.de/10011280708
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Can a volunteer-staffed company scale?
Sutton, Robert I.
;
Rao, Hayagreeva
- In:
Harvard business review : HBR
92
(
2014
)
5
,
pp. 125-129
Persistent link: https://www.econbiz.de/10010347259
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Stört die Community bei der Expansion?
Sutton, Robert I.
;
Rao, Hayagreeva
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
),
pp. 94-101
Persistent link: https://www.econbiz.de/10010438378
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