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~person:"Baumgarth, Carsten"
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Cultural marketing
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Baumgarth, Carsten
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Konzepte, Erkenntnisse und Perspektiven zur Marke im Kulturbereich
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Marken- und Kommunikationscontrolling
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ECONIS (ZBW)
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Marken-Audit : Skizze und Erfahrungen mit einem holistischen Markencontrolling
Baumgarth, Carsten
- In:
Marken- und Kommunikationscontrolling
,
(pp. 29-40)
.
2016
Persistent link: https://www.econbiz.de/10011572098
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Vom Markenaudit zum QuickCheck : holistische Tools zur Evaluation von Marken im Kulturbetrieb
Baumgarth, Carsten
;
Kaluza, Marina
;
Lohrisch, Nicole
-
2014
Persistent link: https://www.econbiz.de/10010478329
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