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A holistic corporate identity communications process
Otubanjo, Olutayo
;
Amujo, Olusanmi C.
- In:
The marketing review
12
(
2012
)
4
,
pp. 403-417
Persistent link: https://www.econbiz.de/10009713515
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Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
The marketing review
9
(
2009
)
2
,
pp. 155-169
Persistent link: https://www.econbiz.de/10003849716
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