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Implicit associations to brands and no-name products : the use of electrophysiological and imaging methods for neuroeconomic research
Thomas, Anika
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2014
Persistent link: https://www.econbiz.de/10011452299
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Einflüsse auf die kurzfristige Absatzwirkung von Preis-Promotions für unmarkierte Produkte
Lange, Jens
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2010
Persistent link: https://www.econbiz.de/10009130871
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