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~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Medienwirkung"
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Beyond trial : consumer assimilation of electronic channels
Johnson, Devon S.
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 28-44
Persistent link: https://www.econbiz.de/10003747477
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