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type_genre:"Article in journal"
~subject:"Markenartikel"
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Search: subject_exact:"Gebrauchsgüterhandel"
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Markenartikel
Consumer products distribution
68
Konsumgüterhandel
68
Consumer goods industry
22
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22
Deutschland
11
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11
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Article in journal
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Olbrich, Rainer
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Eggert, Andreas
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Henseler, Jörg
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Hollmann, Sabine
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Handelsforschung
1
Marketing : ZFP ; journal of research and management
1
The journal of supply chain management : a global review of purchasing and supply
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ECONIS (ZBW)
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Who owns the customer? : disentangling customer loyalty in indirect distribution channels
Eggert, Andreas
;
Henseler, Jörg
;
Hollmann, Sabine
- In:
The journal of supply chain management : a global …
48
(
2012
)
2
,
pp. 75-92
Persistent link: https://www.econbiz.de/10009549713
Saved in:
2
Der "Double-Agent-Approach" in der Konsumgüterdistribution - Die Verschiebung des "strategischen Machtgefälles" zwischen Markenartikelindustrie und Handel durch die zunehmende Vert...
Olbrich, Rainer
- In:
Handelsforschung
16
(
2002
),
pp. 113-132
Persistent link: https://www.econbiz.de/10001960587
Saved in:
3
Ursachen und Konsequenzen der Abhängigkeitsverhältnisse zwischen Markenartikelindustrie und Handel
Olbrich, Rainer
- In:
Marketing : ZFP ; journal of research and management
23
(
2001
)
4
,
pp. 253-267
Persistent link: https://www.econbiz.de/10001655217
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