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subject:"Consumer behaviour"
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Search: subject_exact:"Gebrauchsgüterindustrie"
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Consumer behaviour
Consumer goods industry
144
Konsumgüterindustrie
144
Deutschland
33
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33
Lieferantenmanagement
22
Supplier relationship management
22
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Choosin, Tseng
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Kerin, Roger A.
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Kwan, Paula
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Mazursky, David
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Longer lasting products : alternatives to the throwaway society
3
Brand management ; Vol. 1
1
Brand management ; Vol. 3
1
Business transformation in China
1
Change, transformation, and development : with 61 tables
1
Direct store delivery : concepts, applications and instruments
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Strategic market creation : a new perspective on marketing and innovation management
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Subject/object relationships and emotionally durable design
Chapman, Jonathan
- In:
Longer lasting products : alternatives to the throwaway …
,
(pp. 61-76)
.
2010
Persistent link: https://www.econbiz.de/10008758011
Saved in:
2
The significance of product longevity
Cooper, Tim
- In:
Longer lasting products : alternatives to the throwaway …
,
(pp. 3-36)
.
2010
Persistent link: https://www.econbiz.de/10008758016
Saved in:
3
Understanding replacement behaviour and exploring design solutions
Nes, Cornelia Nicoline van
- In:
Longer lasting products : alternatives to the throwaway …
,
(pp. 107-131)
.
2010
Persistent link: https://www.econbiz.de/10008758531
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4
Exploring the brand value-shareholder value nexus for consumer goods companies
Kerin, Roger A.
;
Sethuraman, Raj
-
2010
Persistent link: https://www.econbiz.de/10003924129
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5
Success factors of line extensions of fast-moving consumer goods
Nijssen, E. J.
-
2010
Persistent link: https://www.econbiz.de/10003924415
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6
Wrestling with the restless consumer : the consumer products industry in transition
Schaik, Emiel van
- In:
Direct store delivery : concepts, applications and …
,
(pp. 31-39)
.
2009
Persistent link: https://www.econbiz.de/10003822629
Saved in:
7
From market research to creativity templates : leveraging tacit knowledge for ideation
Busacca, Bruno
;
Cillo, Paola
;
Mazursky, David
- In:
Strategic market creation : a new perspective on …
,
(pp. 3-26)
.
2008
Persistent link: https://www.econbiz.de/10003732297
Saved in:
8
Designing clunkers: demand-side innovation and the early history of the mountain bike
Bünstorf, Guido
- In:
Change, transformation, and development : with 61 tables
,
(pp. 53-70)
.
2003
Persistent link: https://www.econbiz.de/10002068369
Saved in:
9
The impact of current economic development in China on the market entry strategies of foreign consumer goods manufacturers
Choosin, Tseng
- In:
Business transformation in China
,
(pp. 180-191)
.
1996
Persistent link: https://www.econbiz.de/10001294158
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