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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Estimating demand heterogeneity using aggregated data : an application to the frozen pizza category
Albuquerque, Paulo
;
Bronnenberg, Bart J.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10003843336
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