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person:"Linzmajer, Marc"
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Linzmajer, Marc
Kenning, Peter
14
Riedl, René
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Plassmann, Hilke
13
Davis, Fred D.
11
Hubert, Anita Mirja
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Waldman, David A.
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Lee, Nick
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Balthazard, Pierre A.
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Cerf, Moran
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Dimoka, Angelika
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Vom Brocke, Jan
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Bagozzi, Richard P.
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Cropanzano, Russell
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Gutjahr, Gert
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Hubert, Marco
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Lindebaum, Dirk
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Randolph, Adriane B.
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Smidts, Ale
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Weber, Bernd
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Sanfey, Alan G.
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Zak, Paul J.
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Bechara, Antoine
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Borawska, Anna
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Boyatzis, Richard E.
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Butler, Michael J. R.
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Cavanaugh, J. Michael
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Handbook of developments in consumer behaviour
1
Impulse für die Markenpraxis und Markenforschung : Tagungsband der internationalen Konferenz "DerMarkentag 2011"
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
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ECONIS (ZBW)
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It's about the process, not the result : an fMRI approach to explore the encoding of explicit and implicit price information
Linzmajer, Marc
;
Hubert, Anita Mirja
;
Hubert, Marco
- In:
Journal of economic psychology : research in economic …
86
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013252977
Saved in:
2
Neuropricing : ein Beitrag zur Integration der Consumer Neuroscience in die verhaltenswissenschaftlich orientierte Preisforschung und das betriebliche Preismanagement
Linzmajer, Marc
-
2013
Persistent link: https://www.econbiz.de/10010391977
Saved in:
3
Consumer neuroscience
Kenning, Peter
;
Hubert, Anita Mirja
;
Linzmajer, Marc
- In:
Handbook of developments in consumer behaviour
,
(pp. 419-460)
.
2012
Persistent link: https://www.econbiz.de/10009569436
Saved in:
4
Consumer Neuroscience und Marke : erste Ansätze einer neurophysiologischen Markentheorie
Linzmajer, Marc
;
Kenning, Peter
- In:
Impulse für die Markenpraxis und Markenforschung : …
,
(pp. 29-50)
.
2012
Persistent link: https://www.econbiz.de/10010220138
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