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subject:"Relationship marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Hook, Margurite"
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Relationship marketing
Beziehungsmarketing
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Bibliometrics
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Bibliometrie
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Brand community participation
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Brand image
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Brand management
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Gemeinschaft
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Markenführung
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Hook, Margurite
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Hung, Hsiu-Yu
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The journal of brand management : an international journal
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Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
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