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subject:"Relationship marketing"
~person:"Hellmann, Kai-Uwe"
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Elements of a philosophy of management and organization
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Neue Ansätze in Markenforschung und Markenführung
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The ethical consequences of brand management : a system-theoretical approach
Hellmann, Kai-Uwe
- In:
Elements of a philosophy of management and organization
,
(pp. 165-180)
.
2010
Persistent link: https://www.econbiz.de/10003953434
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Marken und ihre Anhänger : zur Subkultur von Markengemeinschaften
Hellmann, Kai-Uwe
- In:
Neue Ansätze in Markenforschung und Markenführung
,
(pp. 38-44)
.
2005
Persistent link: https://www.econbiz.de/10003323989
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