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type_genre:"Article in journal"
~isPartOf:"Journal of service management"
~subject:"Base of the pyramid"
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Billions of impoverished people deserve to be better served : a call to action for the service research community
Fisk, Raymond P. P.
;
Anderson, Laurel
;
Bowen, David E.
; …
- In:
Journal of service management
27
(
2016
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10011482155
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