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~person:"Bautista, Reynaldo"
~person:"Chieng, Fayrene Yew Leh"
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Avoidance of similarity
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DLSU business & economics review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Know your customers : how generations X and Y perceive mobile payment
Valencia, Sheena
;
Bautista, Reynaldo
;
Jeong, Luz Suplico
- In:
DLSU business & economics review
31
(
2021
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10013472205
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Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: the roles of self-congruity
Goi, Chai Lee
;
Chieng, Fayrene Yew Leh
;
Mei Teh Goi
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
1
,
pp. 133-153
Persistent link: https://www.econbiz.de/10013541970
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