This study is based on exploratory research to test the ability of artificial intelligence (AI) to shape human behaviour, testing on a recent geopolitical event, the ongoing Russian war in Ukraine. Thus, text, image and video were generated using artificial intelligence, tracking users'...

Retrieval-augmented generation (RAG) has emerged as a promising way to improve task-specific performance in generative artificial intelligence (GenAI) applications such as large language models (LLMs). In this study, we evaluate the performance implications of providing various types of...

Generative Artificial Intelligence (GAI) is emerging as a promising tool with which to improve strategic decision-making in a business environment characterized by increasing complexity. There are external and internal factors that are part of the success of entrepreneurial initiatives. Relevant...

Purpose: This conceptual study examines how Generative Artificial Intelligence (GenAI) reshapes value co creation, destination governance, and responsible innovation in tourism. It seeks to reposition GenAI from a backstage tool to a tourism actor and to present the Synthetic Experience System,...

Generative Artificial Intelligence (GenAI) is revolutionizing innovation management by reshaping organizational structures and processes. Unlike traditional AI, which primarily focused on automation and prediction, GenAI introduces the capability to create new content, ideas, and solutions,...