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subject:"Brand image"
~subject:"International marketing"
~person:"Balabanis, George"
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Brand image
International marketing
Designation of origin
8
Herkunftsbezeichnung
8
Consumer behaviour
7
Konsumentenverhalten
7
Markenimage
6
Brand management
3
Markenführung
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Brand
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Country image
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Markenartikel
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National culture
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Nationalkultur
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Rules of origin
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Ursprungsregeln
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Associative network
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Attitudinal measures
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Attitudinal rating scale
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Buying reasoning
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Consumer ethnocentrism
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Country of origin
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Familiarity
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Game theory
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Global brands
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Internationales Marketing
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Measurement
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Messung
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Multinationales Unternehmen
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Balabanis, George
Diamantopoulos, Adamantios
13
Papadopoulos, Nicolas G.
9
Giraldi, Janaina de Moura Engracia
7
Magnusson, Peter
7
Westjohn, Stanford A.
7
Aichner, Thomas
6
Chen, Chun-Chu
6
Grudecka, Anna
6
Phau, Ian
6
Pike, Steven
6
Stylidis, Dimitrios
6
Alvarez, Maria D.
5
Cai, Liping A.
5
Hamzaoui-Essoussi, Leila
5
Samiee, Saeed
5
Wang, Cheng Lu
5
Zdravkovic, Srdan
5
Andéhn, Mikael
4
Bruno, Pascal
4
Bruwer, Johan
4
Campo, Sara
4
Cheah, Isaac
4
Coletti, Paolo
4
De Nisco, Alessandro
4
Feige, Stephan
4
Guzman, Francisco
4
Hahm, Jeeyeon
4
Heslop, Louise A.
4
Jaffe, Eugene D.
4
Klein, Kristina
4
Lehto, Xinran Y.
4
Li, Mimi
4
Lopez, Carmen
4
Melewar, T. C.
4
Merunka, Dwight
4
Tasci, Asli DA
4
Völckner, Franziska
4
Witek-Hajduk, Marzanna Katarzyna
4
Ahlert, Dieter
3
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Journal of international marketing
3
International business review : the official journal of the European International Business Academy
1
International marketing review
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
Reflective versus unreflective country images : how ruminating on reasons for buying a country's products alters country image
Balabanis, George
;
Lopez, Carmen
- In:
International business review : the official journal of …
31
(
2022
)
5
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013399555
Saved in:
2
Country image appraisal : more than just ticking boxes
Lopez, Carmen
;
Balabanis, George
- In:
Journal of business research : JBR
117
(
2020
),
pp. 764-779
Persistent link: https://www.econbiz.de/10012288099
Saved in:
3
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
4
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
5
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
19
(
2011
)
2
,
pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Saved in:
6
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
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