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Towards an integrative framework of brand country of origin recognition determinants : a cross-classified hierarchical model
Martín Martín, Oscar
;
Cerviño, Julio
- In:
International marketing review
28
(
2011
)
6
,
pp. 530-558
Persistent link: https://www.econbiz.de/10009390040
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Relevance versus convenience in business research : the case of country-of-origin research in marketing
Usunier, Jean-Claude
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2003
Persistent link: https://www.econbiz.de/10001815333
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