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person:"Kocyigit, Orhan"
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Kocyigit, Orhan
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The impact of brand confusion on sustainable brand satisfaction and private label proneness : a subtle decay of brand equity
Kocyigit, Orhan
;
Ringle, Christian M.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 195-212
Persistent link: https://www.econbiz.de/10009409560
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