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~subject:"Consumer behaviour"
~isPartOf:"Social and environmental issues in advertising"
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Consumer behaviour
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Social and environmental issues in advertising
Journal of marketing management : MM
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The effect of non-stereotypical gender role advertising on consumer evaluation
Chu, Kyounghee
;
Yi, Tu-hǔi
;
Kim, Ji Yoon
- In:
Social and environmental issues in advertising
,
(pp. 106-134)
.
2017
Persistent link: https://www.econbiz.de/10011591389
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