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subject:"Advertising effects"
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Advertising effects
Breakfast cereals
51
Frühstückszerealien
51
USA
20
United States
20
Consumer behaviour
12
Konsumentenverhalten
12
Preismanagement
9
Pricing strategy
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Theorie
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Theory
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Food retailing
7
Kundenbindungsprogramm
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Lebensmitteleinzelhandel
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Loyalty program
7
Convenience Food
6
Convenience food
6
Preiswettbewerb
6
Price competition
6
Rabatt
6
Rebate
6
Brand
5
Estimation
5
Food price
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Lebensmittelpreis
5
Markenartikel
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Sales promotion
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Schätzung
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Theory of competition
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Verkaufsförderung
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Wettbewerbstheorie
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Deutschland
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Fusion
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Germany
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Getreide
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Grain
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Merger
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Oligopol
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Oligopoly
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Product differentiation
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Produktdifferenzierung
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English
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Baron, Shawn D.
1
Brouwer, Caryb
1
Garbayo, Amaya
1
Shum, Matthew
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Journal of advertising research
1
Journal of economics & management strategy : JEMS
1
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ECONIS (ZBW)
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A model for delivering branding value through high-impact digital advertising
Baron, Shawn D.
;
Brouwer, Caryb
;
Garbayo, Amaya
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 286-291
Persistent link: https://www.econbiz.de/10010419824
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2
Does advertising overcome brand loyalty? : Evidence from the breakfast-cereals market
Shum, Matthew
- In:
Journal of economics & management strategy : JEMS
13
(
2004
)
2
,
pp. 241-272
Persistent link: https://www.econbiz.de/10002082900
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